Logo Design Questionnaire

Name *
If you want the logo for a specific product or service offered by the business, please use the name of that product/service.
I would be grateful if you could tell me how you found me or who referred you?
The more you can afford to invest in your logos creation, the more depth and creative flair your logo is likely to have.
Budget Estimate *
Each subsequent price-point reflects the cumulative increase of time/labor required depending on the size and scope of the project's requirements. Trial and error makes up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural organic and evolutionary process.
If you have a precise budget in mind, then please enter it into here.
Logo & Brand Information
Please answer all as completely and as descriptively as possible. This is not the time to rush or skip the filling in for a form.The idea with all this is for me to be able to get a good idea of what you do, and I can only do that with information.
If you have an idea on the exact wording for logo, please provide it here. If you are not sure on wording, just provide suggestions on what you are open to.
Do you have a tagline or slogan that you would like to use or could be considered in the design process?
Please describe what you are all about. This is where I need you to be descriptive and detailed as possible. This is when you need to sell what you do so I can understand, to the best of my abilities,what I am designing a logo and/or brand identity for.
This is a refined version of above. You have just a minute, or two, to enthusiastically explain and describe what you do!
List any words, keywords or phrases that best sum up the overall emotion, mood and impression you need the logo/brand to convey. This is all about creating the appropriate perception in your target market.
Tell me everything you can about the people who are going to use your business/product/service. What is their age, where are they from, what do they like/hate? Are they new or existing customers?
If you have a specific,and quite niche/specialized target market, then please detail more here.
Please list any local, regional and/or worldwide competitors. I need to see what they look like and what they do in order for me to make sure your business logo looks unique.
Technical & Practical Details
It is important that I know exactly what you are requiring from me so there are not misunderstandings.
Logo Style *
Check any/all that apply.
Logo Color Style *
Check any/all that apply
Logo Style Type
Check any/all that apply.
Where will the logo be used? *
I need to know which formats, sizes and shapes you need, and whether it's for print or digital or both.
This relates to the above question. I need to know how the logo will work in the real world at the extreme of sizes. A logo that looks great on a letterhead may not be legible on the side of a pen. So for example please tell me if you need the logo to be legible printed on the side of a pen, and/or on the side of a building.
How many options for the logo would you like to see? Take into account that each concept requires time to create and revise
If you are looking for more than a logo design, then please list here all the brand identity elements you are looking for. For example, you may need: logo design, stationery designs, brochure designs and other print related requirements, exhibition or conference stands, signage, website design/development etc. Some aspects I am unable to help with, so this list will ensure I know exactly what you are looking for, and if I can't help with something in particular we can discuss options at this point.
Optional Information
If you have any particular ideas, or thoughts about the logo then please use this section to help communicate these with me. None of these fields are required.
What do YOU like? This helps me get on the same wavelength as you. Please attach references to companies/products/services whose logos you like. Links or URLs are very helpful here.
Are you looking to avoid or use certain colors? Please list colors that you feel would have a positive or negative impact.
Are there any images/symbols/icons you like, images you feel sum up who you are, what you do? If you have more information that you would like to convey to me please use this space to do so.
Please provide me with information relating to you ideal completion date and the amount of concepts you would like
Project Completion Date *
Project Completion Date
Provide an exact date or an estimate completion date.
Please let me know if the date is fixed or flexible.